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Journal Articles

Business-to-business marketing responses to COVID-19 crisis: a business process perspective

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Jun Kang, Zihe Diao, Marco Tulio Zanini
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (3): 454–468.
https://doi.org/10.1108/MIP-05-2020-0217
Published: 12 October 2020
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Journal Articles

Customer management in Internet-based platform firms: review and future research directions

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Zhi Yang, Zihe Diao, Jun Kang
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2020) 38 (7): 957–973.
https://doi.org/10.1108/MIP-01-2020-0012
Published: 18 May 2020
View article titled, Customer management in Internet-based platform firms: review and future research directions
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