Keywords: Stimulus-organism-response theory
Close
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing

Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Bernard Gan, Wen-Jung Chang, Jun-You Lin
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (3): 519–540.
https://doi.org/10.1108/MIP-06-2023-0254
Published: 21 October 2024
... is the corresponding author and can be contacted at: jylin@mail.nou.edu.tw 05 06 2023 19 08 2023 17 03 2024 11 07 2024 30 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Stimulus-organism-response theory Ecological concept...
View article titled, The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing
Open the PDF for The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing in another window
Add to Citation Manager for The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing
Journal Articles

Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app

Dhananjay Bapat, Linda D. Hollebeek
Journal: Marketing Intelligence & Planning
Marketing Intelligence & Planning (2023) 41 (7): 837–853.
https://doi.org/10.1108/MIP-09-2022-0417
Published: 16 August 2023
... 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Customer perceived value Customer engagement Customer-based brand equity Stimulus-organism-response theory Perceived customer value theory There has been an increased interest...
View article titled, Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
Open the PDF for Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app in another window
Add to Citation Manager for Customer value, customer engagement, and customer-based brand equity in the context of a digital payment app
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal