...Brett Martin; Gretchen Larsen With its large population and increasingly open approach to foreign business dealings, China has been heralded as a land of opportunity for Western business. “What are the keys to business success?” Addresses this issue by Investigating key success factors for trade...

...Dave Crick; Marian Jones Reports on an ongoing empirical study into the characteristics and strategies of “successful” technologically oriented UK firms. Using survey data from samples of winners of the Queen’s Award for Technological Achievement and a comparative group of high‐technology firms...

...Roger Brooksbank Notes that although in recent years much has been written about the critical, if not overwhelming contribution of effective marketing planning to the achievement of competitive success, most of the literature deals with the application of marketing planning as it relates to big...

... greater access to ingredients for successful innovation. Whether a venture realizes its potential for commercial success depends heavily upon the degree of autonomy and flexibility granted during its development period (McKinney and McKinney, 1989). Some entrepreneurs are in love with an idea and are hell...

... Limited 1994 Innovation Japan Myths National cultures New product development Success USA It is of utmost importance that reality be separated from the myth, that the Japanese tattae as well as honne be discussed. The dangers of believing in myths are that the wrong...

... are summarised in the form of a manager′s checklist; with each item corresponding to a “key marketing success factor” found to set apart the top‐performing companies. © MCB UP Limited 1991 Marketing Success United Kingdom Medium‐sized business Manufacturing strategy Surveys 4 MARKETING...