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Keywords: Survey
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Journal Articles
What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2016) 34 (1): 41–60.
Published: 01 February 2016
... marketing practice based on the Dirichlet theory patterns observed in a social context of physical activity. Design/methodology/approach – A total of 1,459 respondents residing within 20 kilometres of the Melbourne Central Business District participated in an online survey. The questions in the survey...
