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Keywords: Sustainable performance
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Journal Articles
The role of multi-stakeholders in market orientation and sustainable performance
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2021) 39 (8): 1091–1103.
Published: 16 August 2021
.... Design/methodology/approach This research is operationalized by way of a structural equation model (SEM) involving 208 energy companies and covering a worldwide context. Primary data relating to MO and SO were collected by survey questionnaire, while secondary data on sustainable performance were...
