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Keywords: Systems development
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1996) 14 (3): 29–35.
Published: 01 June 1996
... and Buttery (1988); they are related to: © MCB UP Limited 1996 Australia Marketing information systems Systems development A good marketing information system can make decision making more efficient and effective. It can be used to help create a competitive advantage, and can even...
