Keywords: TCCM
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Journal Articles
Marketing Intelligence & Planning (2025) 43 (7): 1396–1423.
Published: 31 March 2025
..., cluster analysis, three-field plot and bibliographic coupling. The study also suggests avenues for future research by adopting the theory, context, characteristics and methods (TCCM) framework. Findings Seven domain-specific clusters were identified in this study. These include “Search engine results...

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