... Experiential marketing Systematic review TCCM framework Lexicometric analysis A stringent search process was adopted to identify relevant articles. Our search process was consistent with that followed in recently published SLRs (Khanra et al., 2021b ; Talwar et al., 2020...

... be contacted at: jebacharles934@gmail.com 29 06 2024 13 04 2025 29 06 2025 17 07 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Rebranding Systematic literature review Lexicometric analysis TCCM framework Brand...

...Shuangshuang Song; Yumeng Ji; Sheng Bi Purpose In this article, we provide a systematic framework for integrating and organizing research on temporal landmarks. Following an in-depth analysis using the theory–context–characteristics–methodology (TCCM) framework, we show the development and current...

... in this domain. Design/methodology/approach To synthesize and evaluate the retail agglomeration literature, the study adopts a structured systematic literature review approach. Additionally, the study employs the Theory-Context-Characteristics-Methodology (TCCM) framework to present future research...

... this approach, (1) SLR provides a detailed synthesis of green skepticism research to date, (2) Lexicometric analysis aids in the identification of key themes investigated in green skepticism research to date, and (3) the TCCM framework assists in identifying crucial avenues for future research endeavors...

... reviewed the related literature to better understand trends and suggest future research directions for advancing this field. Design/methodology/approach This study employs the theory–context–characteristics–methodology (TCCM) framework to examine 76 articles on celebrity endorser scandals. Findings...

... to further develop the subject area. Design/methodology/approach Using the theory-context-characteristics-methodology (TCCM) framework, this study examines 130 articles on the luxury experience and consumer behavior. Findings Most research on luxury experiences has focused on the luxury service...