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Keywords: Technology‐led strategy
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2004) 22 (4): 392–406.
Published: 01 June 2004
... in the relationship‐based cultures of Asia, which are strongly familiar with interpersonal service. © Emerald Group Publishing Limited 2004 Insurance Sales force Perception Technology‐led strategy Thailand In the increasingly competitive marketplace, information technology (IT) is now...
