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1-2 of 2
Keywords: Technology acceptance model
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning 1–26.
Published: 12 May 2026
...Sonal Nakar; Eunjae Park; Louise Misselke; Sardana Islam Khan Purpose This study explores how artificial intelligence (AI) is reshaping vocational education and training (VET) and whether leveraging AI might help refresh the sector’s image. Using the technology acceptance model (TAM), the study...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (4): 444–459.
Published: 15 June 2012
...Ulun Akturan; Nuray Tezcan Purpose This study aims to investigate consumers' mobile banking adoption through an integration of the technology acceptance model (TAM) with work on perceived benefits and perceived risks. Design/methodology/approach Data were collected from 435 university students...
