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Keywords: Technology adoption
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2025) 43 (8): 1677–1695.
Published: 01 May 2025
... impact pregnant mothers’ resistance, behavioral intention and satisfaction with prenatal care apps. The study also reveals the moderating role of technology adoption propensity, curiosity and perceived trust. Originality/value This study offers a novel longitudinal perspective on consumer behavior...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2024) 42 (6): 1028–1051.
Published: 27 May 2024
... 03 2024 31 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Electric two-wheeler Value-based adoption model Electric vehicles Indian consumer Technology adoption Today, the world is witnessing a climate change threat...
Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2012) 30 (4): 418–443.
Published: 15 June 2012
... theory and phenomenology (Grant and O'Donohoe, 2007), the theory of reasoned action (TRA), the theory of planned behaviour (TPB), and the technology adoption model (TAM) (Karjaluoto and Alatalo, 2007 ; Muk, 2007 ; Bauer et al., 2005). The studies based on the TRA, TPB, and TAM frameworks used...
