... impact pregnant mothers’ resistance, behavioral intention and satisfaction with prenatal care apps. The study also reveals the moderating role of technology adoption propensity, curiosity and perceived trust. Originality/value This study offers a novel longitudinal perspective on consumer behavior...

... 2024 31 03 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Electric two-wheeler Value-based adoption model Electric vehicles Indian consumer Technology adoption Today, the world is witnessing a climate change threat...

... their decsions on anecdotal case studies and reports in the popular press. This study contributes to fulfilling the need for research evidence. Smartphone Mobile marketing Digital marketing Purchase intention Technology adoption Mobile technology Consumer behaviour The mobile phone is one...