... of 4,219 and 4,750 television advertisements broadcast on children's networks during weekdays and weekends, 43.33 and 47.62 percent are food advertisements, respectively. “Confectionery” and “sugared and salty snacks” comprise half of total foods advertised during weekdays. Whereas, advertisements...

...Jagu Aiyer; Jayant Rajgopal Advertising revenues are the primary source of income for cable television networks and the survival of a network strongly depends on the efficient management of its commercial inventory. Networks enter into advertising contracts that promise delivery of a certain number...

...Toshie Takeuchi; Chizuru Nishio Examines the penetration of television advertising in relation to the qualitative contents; continuity of the advertising; exposure patterns; and whether or not the advertising is for a new product. Results were found that advertisements with positive cognition...

...Wai‐sum Siu; Alan Kai‐ming Au Over the years, research studies have found sex stereotyping in television advertisements. However, those studies typically examined western television commercials only, leaving open the question of the cultural influence on advertising’s sex‐role portrayal in emerging...

...Neelam Kinra Asks to what extent the process of strategic marketing planning is different among large and small‐to‐medium‐sized companies. Reports on a survey undertaken into approaches to strategic dimensions in marketing planning among a sample of television manufacturing companies. Finds...

...Ugur Yavas; Abdulla Abdul‐Gader A sample of 217 Saudi children was surveyed to determine the impact of television commercials on their purchase behaviour. Reports the results of this survey, broken down by gender and discusses their implications. Offers suggestions for future research. © MCB UP...