...Vijaya Patil; Weng Marc Lim; Hema Date; Naveen Donthu; Satish Kumar Purpose This study aims to examine the intricate relationships in the making of a box office through a stakeholder lens that considers the influence of filmmakers and theatres on moviegoers' intention to watch a movie...

...Noel Dennis; Gretchen Larsen; Michael Macaulay; Emma Hazelwood; Rob Lawson; Rob Aitken Purpose The purpose of this paper is to examine the characteristics and usefulness of opinion leaders and market mavens in relation to theatre guides as a way for theatres to develop new audiences. Design...