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Keywords: Topic modeling
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2022) 40 (6): 693–709.
Published: 23 May 2022
... machine learning-based structural topic modelling using R-software to analyse the dataset of 1,905 RM articles published between 1978 and 2020. Findings Structural topic modeling (STM) analysis led to identifying 14 topics, out of which 7 (viz. customer loyalty, customer relationship management...

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