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Keywords: Travel branding
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2026) 44 (6): 1185–1204.
Published: 02 October 2025
... Limited 2025 Emerald Publishing Limited Licensed re-use rights only Metaverse Travel branding Brand coolness Consumer engagement Tourist involvement Digital marketing Virtual tourism The metaverse is transforming the travel and tourism industry by enabling immersive and interactive...
