...Letty Y.-Y. Kwan Purpose Trust has previously been studied in relation to trustee characteristics (e.g. the trustee’s integrity), the social structure in which trust occurs (e.g. the availability of social monitoring), and trustor characteristics (e.g. the trustor’s culture). While past research...

... the gap, the current research suggests a pathway from CSR perceptions to CE, including the mediating role of trust, company-consumer identification (CCI) and satisfaction, and the moderating roles of customer values and CSR-brand image fit. Design/methodology/approach The study proposes a model...

... integration quality (CIQ), perceived fluency (PF) and cognitive and affective trust (AT). Design/methodology/approach Primary data were collected through an online survey. In total, 657 eligible responses were received. This study applied partial least square structural equation modeling for data...

... of mouth (eWOM) research, the authors examine what makes consumers trust in SVA-transmitted WOV communication following their initial interactions with their SVAs during a purchase process (i.e. post-trust); and the authors propose that consumers' perceptions of their SVAs' smart capabilities (i.e...

...Ramendra Pratap Singh Purpose This study examines the role of celebrity credibility in fostering loyalty and long-term commitment toward the financial service provider (banking services in this study) through the development of trust in the service provider. The relationship combines...

...Umut Unal; Mertcan Tascioglu Purpose This paper aims to test the effect of sustainability-driven reputation on purchase intention and willingness to pay a price premium along with the mediating roles of consumer trust and perceived risk. Design/methodology/approach A structural equation model...

...Denni Arli; Patrick van Esch; Marat Bakpayev; Andrea Laurence Purpose In this study, we focus on consumer perceptions of cryptocurrencies. We hypothesize that knowledge of cryptocurrencies, trust in government, and the speed of transactions are the main factors contributing to consumers' trust...

...Vicente Sales-Vivó; Irene Gil-Saura; Martina Gallarza Purpose This study examines the triadic approach of value co-creation (VcC) in B2B relationships between the industrial manufacturer, its main supplier and its main client, by validating VcC as antecedent of Trust and Commitment, which, in turn...

...Shrawan Kumar Trivedi; Mohit Yadav Purpose Research on online businesses has focused on the adoption of e-commerce and initial purchase behavior; repurchase intention and its antecedents remain underresearched. The present study develops an empirical model to explore the extent to which trust...

...Ho Trong Nghia; Svein Ottar Olsen; Nguyen Thi Mai Trang Purpose Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This study also explores the moderating role of extraversion...

...Zazli Lily Wisker Purpose This study aims to understand the relationships among relationship quality, repurchase intention, word-of-mouth and the moderation effect of the loyalty program. Design/methodology/approach Base on social exchange theory and trust commitment theory, the study...

...Zahy Ramadan Purpose China is establishing a social credit rating system with the aim to score the trust level of citizens. The scores will be based on an integrated database that includes a vast range of information sources, rating aspects like professional conduct, corruption, type of products...

...Kwame Simpe Ofori; Henry Boateng; Abednego Feehi Okoe; Igor Gvozdanovic Purpose The purpose of this paper is to identify factors that affect continuance intention towards internet banking usage using the institutional trust theory. Design/methodology/approach Data were collected from 481...

... Relationship quality Trust Commitment Corporate social responsibility Customer loyalty Psychological continuum model Australian Research Council Grant No. LP100100222 Prior researchers examining corporate social responsibility (CSR) activities noted that participating organisations vary...

...Antonio Carrizo Moreira; Pedro Miguel Silva; Victor F. Moutinho Purpose The purpose of this paper is to identify and compare different groups of customers’ perceptions (i.e. stayers, switchers, and heavy switchers) of several loyalty antecedents such as satisfaction, trust, service quality...

... Findings – A factorial analysis suggests that relationship marketing is a multidimensional construct consisting of four key dimensions namely communication, trust, empathy and commitment. Practical implications – Communication emphasizes the necessity to communicate in understandable way; trust...

...Leena Viitaharju; Merja Lähdesmäki Purpose The purpose of this paper is to identify the different perceptions of the antecedents of trust in asymmetrical business‐to‐business relationships between food producers and retailers. Design/methodology/approach The empirical data consist of semi...

...Patrick Poon; Gerald Albaum; Peter Shiu‐Fai Chan Purpose The purpose of this paper is to investigate trust in salespersons of direct selling companies. The major purpose of the study is to examine three alternative measures of trust and to assess the effects of consumer trust in the direct selling...

... quality (i.e. trust and commitment). Design/methodology/approach Initially, informants were contacted by phone and a total of 581 surveys were mailed to small‐ and medium‐sized manufacturers asking them to answer questions about their suppliers. In total, 212 surveys were returned generating...

...Tore Mysen; Göran Svensson; Janice M. Payan Purpose This study includes relationship marketing concepts (i.e. trust, commitment, and satisfaction) as precursors to transaction cost theory outcomes (i.e. specific investments, opportunism, and formalization) which are rarely, if ever, included...