... and the logistics of managing the process. Emma H. Wood can be contacted at: e.wood@leedsmet.ac.uk © Emerald Group Publishing Limited 2010 Assessment Group work Undergraduates Internet E‐learning In recent years the majority of UK Universities have seen steady growth in student numbers...

..., and marketing lecturers' perceptions of the barriers to increased use of simulation games. Design/methodology/approach A structured questionnaire was administered to 137 final‐year marketing undergraduates studying at two British universities and eight semi‐structured interviews were conducted...

...Ross Brennan; Barry Ardley; Nick Taylor Purpose The purpose of this paper is to examine the perceptions of a group of undergraduate students undertaking marketing research consultancy projects for employers. The projects are informed by action learning. The intention is to demonstrate...