... in the relationships between shopping value and trust. Design/methodology/approach A data set collected from 648 online consumers in Vietnam was used to validate the measures employing confirmatory factor analysis (CFA) and to test the hypotheses using structural equation modelling (SEM). Findings The results...

... performance among tourism industry workers. Design/methodology/approach The authors collected data from participants working in tour companies based in Ho Chi Minh City, Vietnam. The associations among the constructs in the research model were tested through multilevel structural equation modeling...

...’ job performance, the purpose of this paper is to investigate the configurational roles of PsyCap and MarCap in marketers’ job performance. Design/methodology/approach Using a survey data set collected from 472 marketers in Ho Chi Minh City, Vietnam, the study tested the net effects of PsyCap...

... contribution that our research makes to knowledge is to test our research model on the data from Vietnam-based public sector organizations in response to Rod and Ashill’s (2010b) and Van de Walle’s (2016) calls for more research into service recovery in public management context. An organization...

... performance via the mediation mechanism of team work engagement. Design/methodology/approach Clinicians including physicians and nurses from hospitals in Ho Chi Minh City of Vietnam were recruited as sources of data for the current study. Structural equation modeling was utilized to conduct the data...

... at a personal level to all the elements of the theory of planned behaviour. This research also extends current knowledge about green purchase behaviour in emerging markets by focussing on Vietnam. The Ninh Nguyen is the corresponding author and can be contacted at: theninhnguyen@swin.edu.au ; ninhnguyen...

... – Responses to the questionnaire survey came from 214 managers and 427 sales employees from 62 software companies, and 427 purchase managers of their customer companies in Vietnam context. Findings – Research findings confirmed the path from HR flexibility to customer value co-creation behavior through...

... Vietnam Market orientation Relationship quality Information exchange Cultural sensitivity Marketing scholars have agreed that building, nurturing, and maintaining high quality relationships with customers will result in competitive advantage for firms (e.g. Ganesan, 1994 ; Nguyen et al...

... on the direct and indirect paths via perceived service quality. It also explores the relative importance of various dimensions of service convenience. Design/methodology/approach A structural equation model was developed and tested using data surveyed from domestic airlines customers in Vietnam...

...Maktoba Omar; John Ensor; Tho D. Nguyen; Nigel J. Barrett; Kenneth E. Miller Purpose This paper seeks to compare some key antecedents of brand loyalty between two emerging markets: Thailand and Vietnam. Design/methodology/approach Using a sample of 603 female consumers of international shampoo...

...Tho D. Nguyen Purpose This study investigates key factors that influence the utilization of the internet by internationalizing firms in one transition market, Vietnam. Design/methodology/approach A systematic sample of 306 internationalizing firms in Ho Chi Minh City was surveyed to test...

...Mark Speece; Truong Quang; To Ngoc Huong Commercial advertising is relatively new in Vietnam, having been reintroduced only after reform began, and policy has been erratic. Much initial criticism seems to be based on the fact that foreign companies are usually better at it than local companies...