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Keywords: World‐class manufacturing
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Journal Articles
Japanese international marketing strategy
Available to Purchase
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1995) 13 (11): 36–46.
Published: 01 December 1995
... strategy World‐class manufacturing The Japanese marketing strategy revolves around the management of product market evolution. They choose and sequence the markets they decide to enter, the products they decide to produce and the marketing tactics they decide to adopt for the market segment...
