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Keywords: World Wide Web
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Journal Articles
Marketing Intelligence & Planning (2018) 36 (5): 528–542.
Published: 11 April 2018
... the relationships between the constructs mentioned above and CBBE. © Emerald Publishing Limited 2018 Emerald Publishing Limited Licensed re-use rights only Brand equity World Wide Web E-commerce Literature In the modern era, the advent of information technology has provided a powerful edge...
Journal Articles
Marketing Intelligence & Planning (2003) 21 (2): 123–128.
Published: 01 April 2003
... conditions needed for this study in that they were: © MCB UP Limited 2003 Electronic commerce Interaction Internet Retailing Consumer behaviour World Wide Web The recent literature on the Internet has begun to investigate how consumers behave in this new medium. Particular emphasis...

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