... the relationships between the constructs mentioned above and CBBE. Brand equity World Wide Web E-commerce Literature In the modern era, the advent of information technology has provided a powerful edge to word of mouth (WOM) communication by allowing the consumers to gather information from other...

... World Wide Web There was a positive and significant relationship between interactivity and e‐trust in all three e‐retailer sites. In fact, the standardised beta coefficients were very high at 0.66, 0.70 and 0.68 respectively. The t‐values were very high, in excess of 12.0, indicating...