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Keywords: Young people
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (1993) 11 (2): 37–43.
Published: 01 February 1993
...-Gader is Assistant Professor, King Fahd University of Petroleum and Minerals, Dhahran, Saudi Arabia. © MCB UP Limited 1993 Advertising effectiveness Children Consumer behaviour Purchasing Saudi Arabia Surveys Television Young people ...
