Keywords: Youth
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Journal Articles
Journal Articles
Marketing Intelligence & Planning (2009) 27 (4): 474–485.
Published: 12 June 2009
... as patronizing and boring. However, a new campaign focused on the more militaristic realities of war might have served only to put off the families of potential recruits to whom these youths turned for advice and support. With the face of the military presented largely through its recruitment campaigns...
Journal Articles
Marketing Intelligence & Planning (2006) 24 (4): 393–405.
Published: 01 June 2006
... represents 57 per cent of the total population, showing that the scope for further increase in internet usage there is high. © Emerald Group Publishing Limited 2006 Advertising media Internet Marketing strategy Youth Hong Kong The ability of the internet to deliver and obtain...
Journal Articles
Marketing Intelligence & Planning (2006) 24 (2): 119–126.
Published: 01 February 2006
... phenomenon in a social environment distinctively different from the European norm, in the smoking context. Cigarettes Youth Socialization Greece Carolyn A. Strong is the corresponding author. © Emerald Group Publishing Limited 2006 A number of studies investigating the reasons...

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