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Keywords: e-Deals
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Journal Articles
Journal:
Marketing Intelligence & Planning
Marketing Intelligence & Planning (2015) 33 (5): 763–783.
Published: 03 August 2015
...Isaac Cheah; Ian Phau; Johan Liang Purpose – The purpose of this paper is to identify the key antecedents of attitude towards electronic deals (e-deals) and factors influencing purchase intention of e-deals. Specifically, perceived value and price consciousness will be tested as antecedents...
