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Generational shifts: understanding the role of green self-identity, social norms and cohort differences in consumer intentions to purchase stigmatised recycled products

Michela Cesarina Mason, Gioele Zamparo, Salman Saleem, Rana Muhammad Umar

Journal of Consumer Marketing (2025) 42 (7): 996–1010.

https://doi.org/10.1108/JCM-12-2023-6441

Published: 25 August 2025

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Includes: Supplementary data

Journal Articles

How do stakeholders co-create value in a service ecosystem? Insight from mega-events

Michela Cesarina Mason, Silvia Iacuzzi, Gioele Zamparo, Andrea Garlatti

Management Decision (2024) 62 (13): 398–425.

https://doi.org/10.1108/MD-02-2023-0215

Published: 08 August 2024

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Journal Articles

Effect of consumption values on consumer behavior: a Meta-analysis

Michela Cesarina Mason, Stephen Oduro, Rana Muhammad Umar, Gioele Zamparo

Marketing Intelligence & Planning (2023) 41 (7): 923–944.

https://doi.org/10.1108/MIP-03-2023-0100

Published: 25 August 2023

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Journal Articles

Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector

Michela Cesarina Mason, Gioele Zamparo, Rubens Pauluzzo

International Journal of Bank Marketing (2023) 41 (3): 572–600.

https://doi.org/10.1108/IJBM-06-2022-0256

Published: 19 January 2023

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Generational shifts: understanding the role of green self-identity, social norms and cohort differences in consumer intentions to purchase stigmatised recycled products

How do stakeholders co-create value in a service ecosystem? Insight from mega-events

Effect of consumption values on consumer behavior: a Meta-analysis

Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector

Update search

Generational shifts: understanding the role of green self-identity, social norms and cohort differences in consumer intentions to purchase stigmatised recycled products

How do stakeholders co-create value in a service ecosystem? Insight from mega-events

Effect of consumption values on consumer behavior: a Meta-analysis

Amidst technology, environment and human touch. Understanding elderly customers in the bank retail sector

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