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Journal Articles

Responsible aging: integrating individual and intergenerational well-being

Kristina Heinonen, Seidali Kurtmollaiev, Line Lervik-Olsen, Cristina Mele, Sandra Streukens, Tor Wallin Andreassen

Journal of Service Management 1–24.

https://doi.org/10.1108/JOSM-12-2024-0529

Published: 18 September 2025

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Journal Articles

Editorial: Designing for complexity and regeneration: new perspectives in service design

Kristina Heinonen

Journal of Services Marketing (2025) 39 (7): 725–727.

https://doi.org/10.1108/JSM-06-2025-0432

Published: 16 September 2025

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Journal Articles

Reframing human centricity for service innovation: bridging Service design and Customer-dominant logic

Kristina Heinonen

Journal of Services Marketing (2025) 39 (7): 762–769.

https://doi.org/10.1108/JSM-05-2025-0325

Published: 12 August 2025

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Journal Articles

Elevating service research in Africa

Kristina Heinonen, Ogechi Adeola

Journal of Services Marketing (2024) 38 (10): 70–85.

https://doi.org/10.1108/JSM-05-2024-0245

Published: 04 December 2024

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Journal Articles

Editorial: Embracing the future of services marketing

Kristina Heinonen

Journal of Services Marketing (2024) 38 (10): 66–69.

https://doi.org/10.1108/JSM-08-2024-0384

Published: 05 September 2024

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Journal Articles

User-defined ecosystems in health and social care

Jacob Mickelsson, Ulla Särkikangas, Tore Strandvik, Kristina Heinonen

Journal of Services Marketing (2022) 36 (9): 41–56.

https://doi.org/10.1108/JSM-03-2021-0090

Published: 24 May 2022

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Journal Articles

Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity

Robert Ciuchita, Gustav Medberg, Valeria Penttinen, Christoph Lutz, Kristina Heinonen

Journal of Service Management (2022) 33 (4-5): 688–704.

https://doi.org/10.1108/JOSM-10-2021-0407

Published: 20 April 2022

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Journal Articles

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Kristina Heinonen, Tore Strandvik

Journal of Services Marketing (2022) 36 (4): 467–475.

https://doi.org/10.1108/JSM-06-2021-0211

Published: 19 April 2022

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Journal Articles

Viewpoint: plotting a way forward for service research in and out of Africa

Christo Boshoff, Ogechi Adeola, Robert E. Hinson, Kristina Heinonen

Journal of Services Marketing (2022) 36 (4): 450–460.

https://doi.org/10.1108/JSM-07-2021-0258

Published: 08 April 2022

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Journal Articles

Customer ecosystems: exploring how ecosystem actors shape customer experience

Michaela Lipkin, Kristina Heinonen

Journal of Services Marketing (2022) 36 (9): 1–17.

https://doi.org/10.1108/JSM-03-2021-0080

Published: 18 March 2022

View article titled, Customer ecosystems: exploring how ecosystem actors shape customer experience

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Journal Articles

Reframing service innovation: COVID-19 as a catalyst for imposed service innovation

Kristina Heinonen, Tore Strandvik

Journal of Service Management (2021) 32 (1): 101–112.

https://doi.org/10.1108/JOSM-05-2020-0161

Published: 15 September 2020

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Journal Articles

Netnography as a tool for understanding customers: implications for service research and practice

Kristina Heinonen, Gustav Medberg

Journal of Services Marketing (2018) 32 (6): 657–679.

https://doi.org/10.1108/JSM-08-2017-0294

Published: 14 September 2018

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Responsible aging: integrating individual and intergenerational well-being

Editorial: Designing for complexity and regeneration: new perspectives in service design

Reframing human centricity for service innovation: bridging Service design and Customer-dominant logic

Elevating service research in Africa

Editorial: Embracing the future of services marketing

User-defined ecosystems in health and social care

Affordances advancing user-created communication (UCC) in service: interactivity, visibility and anonymity

Viewpoint: applying pragmatism to stimulate service research and practice – a European perspective

Viewpoint: plotting a way forward for service research in and out of Africa

Customer ecosystems: exploring how ecosystem actors shape customer experience

Reframing service innovation: COVID-19 as a catalyst for imposed service innovation

Netnography as a tool for understanding customers: implications for service research and practice

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