Human Resource Management in Practice: A case Study Analysis at Company Level

This article aims to show through a case study analysis how a UK company has adopted policies that in practice appear to signify a move towards HRM techniques. The analysis discusses first the industrial setting that encourages the flourishing of HRM; second, organisational changes at corporate and company level; third, a model of HRM; fourth,the practice of HRM in a case study, using a goal method as the frame of reference; and, finally, the significance of the new approach in terms of the product life‐cycle.