The purpose of this paper is to provide research insights into stakeholder specifications of the domain of the corporate reputation (CR) construct thereby obtaining greater content validity of scale items.
A simple research technique is identified (the nominal group techniques (NGT) which, when used in the context of a formal procedure, addresses content validity issues.
The study confirms the value of NGT in providing content validity through stakeholder (rater) involvement in construct definition and domain specification.
The stakeholder makes a vital contribution to construct definition and to scale item development.
The development of a method based on what is in the minds of stakeholders and which has relevance at the level of meaning as well as explanation. Stakeholders have not so far been involved directly in CR scale item development.
