Issues

Book Review

Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

Paul Henry
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An exploration of men's brand relationships

Linda Tuncay Zayer; Stacy Neier
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Mixed methods designs in marketing research

Robert L. Harrison; Timothy M. Reilly
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Storytelling research on international visitors: Interpreting own experiences in Tokyo

Drew Martin; Arch G. Woodside
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Dear Mr Chocolate: Constructing a typology of contextualized chocolate consumption experiences through qualitative diary research

Lia Zarantonello; Harri T. Luomala
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Applying the nominal group technique to specify the domain of a construct

Stephen Lloyd
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Editorial

Editorial

Len Tiu Wright
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Note from the publisher

A new company descriptor takes us into a new era

Rebecca Marsh
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Practitioner perspectives

Online language: new messages in new media?

Rosie Campbell
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About the Editors

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Workshop review: analysing the language of interviews

Sheila Keegan
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