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Brand-reseller representative relationship for enablement: a research agenda

Suraksha Gupta, Len Tiu Wright

Qualitative Market Research: An International Journal (2020) 23 (4): 679–695.

https://doi.org/10.1108/QMR-11-2017-0149

Published: 09 June 2020

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Journal Articles

Corporate branding and value creation for initiating and managing relationships in B2B markets

Sena Ozdemir, Suraksha Gupta, Pantea Foroudi, Len Tiu Wright, Teck-Yong Eng

Qualitative Market Research: An International Journal (2020) 23 (4): 627–661.

https://doi.org/10.1108/QMR-12-2017-0168

Published: 27 May 2020

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Journal Articles

Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2013) 16 (4)

https://doi.org/10.1108/qmr.2013.21616daa.001

Published: 30 August 2013

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2013) 16 (2)

https://doi.org/10.1108/qmr.2013.21616baa.001

Published: 29 March 2013

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2012) 15 (3)

https://doi.org/10.1108/qmr.2012.21615caa.001

Published: 08 June 2012

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2012) 15 (2)

https://doi.org/10.1108/qmr.2012.21615baa.001

Published: 30 March 2012

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2012) 15 (1)

https://doi.org/10.1108/qmr.2012.21615aaa.001

Published: 13 January 2012

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Journal Articles

Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2011) 14 (4)

https://doi.org/10.1108/qmr.2011.21614daa.001

Published: 06 September 2011

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2011) 14 (2)

https://doi.org/10.1108/qmr.2011.21614baa.001

Published: 05 April 2011

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2011) 14 (1)

https://doi.org/10.1108/qmr.2011.21614aaa.002

Published: 18 January 2011

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2010) 13 (3)

https://doi.org/10.1108/qmr.2010.21613caa.001

Published: 15 June 2010

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2010) 13 (2)

https://doi.org/10.1108/qmr.2010.21613baa.001

Published: 06 April 2010

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2009) 12 (4)

https://doi.org/10.1108/qmr.2009.21612daa.001

Published: 04 September 2009

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2009) 12 (2)

https://doi.org/10.1108/qmr.2009.21612baa.001

Published: 03 April 2009

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2009) 12 (1)

https://doi.org/10.1108/qmr.2009.21612aaa.001

Published: 16 January 2009

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Journal Articles

To have and to hold: managing channels in UK high street financial services

Jillian Dawes Farquhar, Tracy Panther, Len Tiu Wright

Qualitative Market Research: An International Journal (2008) 11 (4): 425–438.

https://doi.org/10.1108/13522750810901529

Published: 05 September 2008

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Journal Articles

Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2008) 11 (3)

https://doi.org/10.1108/qmr.2008.21611caa.001

Published: 13 June 2008

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2008) 11 (1)

https://doi.org/10.1108/qmr.2008.21611aaa.001

Published: 18 January 2008

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2007) 10 (3)

https://doi.org/10.1108/qmr.2007.21610caa.001

Published: 19 June 2007

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Editorial

Len Tiu Wright

Qualitative Market Research: An International Journal (2007) 10 (1)

https://doi.org/10.1108/qmr.2007.21610aaa.001

Published: 23 January 2007

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Brand-reseller representative relationship for enablement: a research agenda

Corporate branding and value creation for initiating and managing relationships in B2B markets

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To have and to hold: managing channels in UK high street financial services

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