Action research and knowledge creation: merits and challenges

Action research is conducted by researchers from a variety of disciplines, e.g. sociology, psychology, organization theory, management, marketing and accounting. Over the years, action research has been acclaimed and criticized. This paper focuses on controversies surrounding action research, and its specific merits and requirements. Action research as reflected in the literature is briefly reviewed and characterized and contrasted with traditional research. Specific challenges to do high quality action research are emphasized as well.