2012 Awards for Excellence

Article Type: 2012 Awards for Excellence From: Qualitative Market Research: An International Journal, Volume 16, Issue 1

The following article was selected for this year's Highly Commended Award

“The Multi-Sensory Sort (MuSeS): a new projective technique to investigate and improve the brand image”

Luca Cian and Sara Cervai

This article originally appeared in Volume 14 Number 2, 2011, Qualitative Market Research: An International Journal