Issues

Special Issue: Addressing the Mega Imbalance Interpretive Exploration of Asia. Guest Editors: Giana M. Eckhardt, Nikhilesh Dholakia

2012 Awards for Excellence

2012 Awards for Excellence

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Addressing the mega imbalance: interpretive exploration of Asia

Giana M. Eckhardt; Nikhilesh Dholakia
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Ethnoconsumerism and cultural branding: designing “Nano” car

Alladi Venkatesh; Seema Khanwalkar; Lynda Lawrence; Steven Chen
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Discordant retail brand ideology in the House of Barbie

Mary Ann McGrath; John F. Sherry, Jr; Nina Diamond
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Visual and projective methods in Asian research

Russell Belk
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Decision making of retail buyers: perspectives from China and India

Sonia Manjeshwar; Brenda Sternquist; Linda K. Good
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Surfing the Korean wave: A postcolonial critique of the mythologized middlebrow consumer culture in Asia

Soonkwan Hong; Chang‐Ho Kim
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Crystallization and research in Asia

Pia Polsa
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