Issues

Special Issue: Developments in human observation methodologies. Guest Editors: Nick Lee, Amanda J. Broderick

The past, present and future of observational research in marketing

Nick Lee; Amanda J. Broderick
View articletitled, The past, present and future of observational research in marketing
Open the PDF for The past, present and future of observational research in marketing in another window
Add to Citation Manager for The past, present and future of observational research in marketing

Access to reality: observations on observational methods

Evert Gummesson
View articletitled, Access to reality: observations on observational methods
Open the PDF for Access to reality: observations on observational methods in another window
Add to Citation Manager for Access to reality: observations on observational methods

Applications of functional magnetic resonance imaging for market research

Peter Kenning; Hilke Plassmann; Dieter Ahlert
View articletitled, Applications of functional magnetic resonance imaging for market research
Open the PDF for Applications of functional magnetic resonance imaging for market research in another window
Add to Citation Manager for Applications of functional magnetic resonance imaging for market research

Mapping the mind for the modern market researcher

Carl Senior; Hannah Smyth; Richard Cooke; Rachel L. Shaw; Elizabeth Peel
View articletitled, Mapping the mind for the modern market researcher
Open the PDF for Mapping the mind for the modern market researcher in another window
Add to Citation Manager for Mapping the mind for the modern market researcher

The Mindcam methodology: perceiving through the native's eye

Richard G. Starr; Karen V. Fernandez
View articletitled, The Mindcam methodology: perceiving through the native's eye
Open the PDF for The Mindcam methodology: perceiving through the native's eye in another window
Add to Citation Manager for The Mindcam methodology: perceiving through the native's eye

Can managers use handheld technologies to support salespeople?

Francine K. Schlosser
View articletitled, Can managers use handheld technologies to support salespeople?
Open the PDF for Can managers use handheld technologies to support salespeople? in another window
Add to Citation Manager for Can managers use handheld technologies to support salespeople?

The application of physiological observation methods to emotion research

Laura Chamberlain; Amanda J. Broderick
View articletitled, The application of physiological observation methods to emotion research
Open the PDF for The application of physiological observation methods to emotion research in another window
Add to Citation Manager for The application of physiological observation methods to emotion research

Book Review

Eye Tracking Methodology; Theory and Practice

Laura Chamberlain
View articletitled, Eye Tracking Methodology; Theory and Practice
Add to Citation Manager for Eye Tracking Methodology; Theory and Practice