Issues

Special Issue: Interpretive Consumer Research. Guest Editors: Cova B., Elliott R.

Everything you always wanted to know about interpretive consumer research but were afraid to ask

Bernard Cova; Richard Elliott
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Rhetorical issues in writing interpretivist consumer research

Margaret K. Hogg; Pauline Maclaran
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Reflections on collaboration in interpretive consumer research

The VOICE Group
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Small versus big stories in framing consumption experiences

Antonella Carù; Bernard Cova
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Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers' discourses and experiences

Lionel Sitz
View articletitled, Beyond semiotics and hermeneutics<span class="subtitle-colon">: </span><span class="subtitle">Discourse analysis as a way to interpret consumers' discourses and experiences</span>
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A semiotic analysis of nostalgia as a connection to the past

Aurélie Kessous; Elyette Roux
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YouTube: an opportunity for consumer narrative analysis?

Stefano Pace
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Introducing structuration theory in communal consumption behavior research

René Algesheimer; Călin Gurău
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