Issues

Special Issue: The Impact of Social Media in Marketing - Part 1. Guest Editors: Anita Whiting, David Williams, Joe F. Hair

Guest editorial

Anita Whiting; David Williams; Joe F. Hair
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Lies, brands and social media

Tracy Tuten; Victor Perotti
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Consumer engagement on social media: insights from a virtual brand community

Vitor Moura Lima; Hélio Arthur Reis Irigaray; Carlos Lourenco
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Luxury and Twitter: an issue of the right words

Valentina Mazzoli; Laura Grazzini; Raffaele Donvito; Gaetano Aiello
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The strategic co-creation of content and student experiences in social media: An identity theories perspective

Momoko Fujita; Paul Harrigan; Geoffrey N. Soutar
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Understanding digital moms: motivations to interact with brands on social networking sites

Teresa Treviño; José Luis Pineda Garelli
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