Issues

Special Issue: The Impact of Social Media in Marketing Part 2. Guest Editors: Anita Whiting, David L. Williams, Joe Hair

Guest editorial

Anita Whiting; David L. Williams; Joe Hair
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Tackling social media data analysis: Comparing and contrasting QSR NVivo and Leximancer

Violetta Wilk; Geoffrey N. Soutar; Paul Harrigan
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The value of social networking sites in hotels

Sarah Diffley; Patrick McCole
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Praise or revenge: why do consumers post about organizations on social media

Anita Whiting; David L. Williams; Joe Hair
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Unlocking value through an extended social media analytics framework: Insights for new product adoption

Gavin Jiayun Wu; Zhenning “Jimmy” Xu; Saeed Tajdini; Jie Zhang; Lei Song
View articletitled, Unlocking value through an extended social media analytics framework<span class="subtitle-colon">: </span><span class="subtitle">Insights for new product adoption</span>
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Challenges to masculinity in a feminized digital space: Men as autonomous online agents on Pinterest

David E. Williams; Elly-Jean Nielsen; Melanie A. Morrison; Todd G. Morrison
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Exploring social media addiction among student Millennials

Stacy Grau; Susan Kleiser; Laura Bright
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Firm-level perspectives on social media engagement: an exploratory study

William Hallock; Anne L. Roggeveen; Victoria Crittenden
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