Issues

The new wave of luxury: the meaning and value of luxury to the contemporary consumer

Hannele Kauppinen-Räisänen; Johanna Gummerus; Catharina von Koskull; Helene Cristini
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The new wave of luxury: the meaning and value of luxury to the contemporary consumer

Ritualized retail events and brand-centric employee culture

Xi Liu; Bu Mi; Fei Li; Deqiang Zou
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Ritualized retail events and brand-centric employee culture

What makes a good paper? Analytic and Continental ideals in consumer culture theory

Domen Bajde; Ahir Gopaldas
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for What makes a good paper? Analytic and Continental ideals in consumer culture theory

Employing a dramaturgical lens to the interpretation of brand online social networking: Evidence of augmented self

Heejin Lim; David W. Schumann
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Employing a dramaturgical lens to the interpretation of brand online social networking<span class="subtitle-colon">: </span><span class="subtitle">Evidence of augmented self</span>

Making sense of heritage luxury brands: consumer perceptions across different age groups

Lama Halwani
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Making sense of heritage luxury brands: consumer perceptions across different age groups

Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

Kasey Windels
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Bridging advertising practitioner theories and academic theories on how to communicate effectively with men and women

Exploring behavioral branding: managing convergence of brand attributes and vogue

Ananya Rajagopal
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Exploring behavioral branding: managing convergence of brand attributes and vogue

The impact of product presentation on decision-making and purchasing

Rosy Boardman; Helen McCormick
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for The impact of product presentation on decision-making and purchasing

Conceptualizing and managing corporate logo: a qualitative study

Pantea Foroudi; Mohamma M. Foroudi; Bang Nguyen; Suraksha Gupta
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Conceptualizing and managing corporate logo: a qualitative study

Causality in qualitative market and social research

Clive Roland Boddy
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Causality in qualitative market and social research

Keeping it real with Bruce Springsteen: How a celebrity brand survives via narrative, authenticity and transparency

Lee Phillip McGinnis; Brian C. Glibkowski
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Keeping it real with Bruce Springsteen<span class="subtitle-colon">: </span><span class="subtitle">How a celebrity brand survives via narrative, authenticity and transparency</span>

Food portions and consumer vulnerability: qualitative insights from older consumers

Nicholas Ford; Paul Trott; Christopher Simms
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Food portions and consumer vulnerability: qualitative insights from older consumers

Navigating market opportunity: traditional market research and deep customer insight methods

Alexander Garrett; Cara Wrigley
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Navigating market opportunity: traditional market research and deep customer insight methods

Service failure and recovery strategies in the Balkans: an exploratory study

Yllka Azemi; Wilson Ozuem; Geoff Lancaster
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for Service failure and recovery strategies in the Balkans: an exploratory study

A process view of the role of integrated marketing communications during brand crises

Kelly Hewett; Laura L. Lemon
View articletitled, SCM.SharedControls.Infrastructure.TitleDisplayModel?.Text
Open the PDF for in another window
Add to Citation Manager for A process view of the role of integrated marketing communications during brand crises