Issues

Brand expansion through reverse socialization: an example of iPhone in China

Ruoshui Jiao; Jack Wei
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Exploring emotional traces in families’ recollection of experiences: A study based on luxury hotel reviews

Amélie Clauzel; Nathalie Guichard; Coralie Damay
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Projecting university brand image via satisfaction and behavioral response: Perspectives from UK-based Malaysian students

Sharifah Alwi; Norbani Che-Ha; Bang Nguyen; Ezlika M. Ghazali; Dilip M. Mutum; Philip J. Kitchen
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The green identity formation process in organic consumer communities: Environmental activism and consumer resistance

Artur Saraiva; Emília Fernandes; Moritz von Schwedler
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Questionnaire design: a weak link in corporate identity?

Jane Brown; Anders Wäppling; Helen Woodruffe-Burton
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Hello Brand, let’s take a selfie

Naziyet Uzunboylu; Yioula Melanthiou; Ioanna Papasolomou
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Customer-to-customer value co-creation in different service settings

Sneha Pandey; Divesh Kumar
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Vegan stories: revealing archetypes and their moral foundations

Julie Napoli; Robyn Ouschan
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Why do millennials use Facebook? Enduring insights

Grace J. Ambrose; Juan (Gloria) Meng; Paul J. Ambrose
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Combining participatory action research with sociological intervention to investigate participatory place branding

Laura Ripoll Gonzalez; Fred Gale
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