Issues

A cross-country comparative ethnographic analysis of immigrant enclave entrepreneurship

Perceptions of customer-facing digital technology: a qualitative interview study from grocery retail

When the secondhand economy is not as good as it seems: understanding conflicts and their (ir)resolutions between users on secondhand resale platforms

Masculinity and symbolic consumption among black African consumers: an interpretive study

Founders and their brands: how founder identity matters in small firm branding

The “less is better” paradox and consumer behaviour: a systematic review of choice overload and its marketing implications

A qualitative study revisiting the theoretical lens of brand image and developing the consumer brand image schema

A thematic analysis of factors influencing small and medium enterprise adoption of social media marketing: a TOE framework perspective