Issues

Divergent representational practices in advertising and consumer research: some thoughts on integration

Chris Hackley
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Issues in representing the postmodern consumer

Christina Goulding
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Virtual connections: representation and commercial qualitative research

Mark Thorpe
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Crisis, what crisis? Marketing, Midas, and the Croesus of representation

Stephen Brown
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Gender, identity and the consumption of advertising

Margaret K. Hogg; Jade Garrow
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Guest editorial

Guest editorial

Pauline Maclaran; Miriam Catterall; Lorna Stevens
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Practitioner perspectives

Qualitative research and the Internet: friends or foes?

Jason Vir
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