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Journal Articles

Hope for the best, prepare for the worst: barriers to service innovation

Rezvan Velayati, Esmail Shabani, Alireza Nazarian

Qualitative Market Research: An International Journal (2020) 23 (4): 843–863.

https://doi.org/10.1108/QMR-05-2020-0062

Published: 04 August 2020

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Journal Articles

Establishing psychological relationship between female customers and retailers: A study of the small- to medium-scale clothing retail industry

Dilini Edirisinghe, Alireza Nazarian, Pantea Foroudi, Andrew Lindridge

Qualitative Market Research: An International Journal (2020) 23 (3): 471–501.

https://doi.org/10.1108/QMR-12-2017-0167

Published: 06 February 2020

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Journal Articles

Digital technology and marketing management capability: achieving growth in SMEs

Pantea Foroudi, Suraksha Gupta, Alireza Nazarian, Marta Duda

Qualitative Market Research: An International Journal (2017) 20 (2): 230–246.

https://doi.org/10.1108/QMR-01-2017-0014

Published: 10 April 2017

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