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Journal Articles

Brand meaning gaps and dynamics: theory, research, and practice

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Elizabeth Jane Wilson, Anders Bengtsson, Catharine Curran
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2014) 17 (2): 128–150.
https://doi.org/10.1108/QMR-12-2013-0094
Published: 08 April 2014
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Journal Articles

Naturalistic group interviewing in China

Available to Purchase
Giana M. Eckhardt, Anders Bengtsson
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2010) 13 (1): 36–44.
https://doi.org/10.1108/13522751011013963
Published: 19 January 2010
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