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Journal Articles

Brand, organisational identity and reputation in SMEs: an overview

Temi Abimbola, Christine Vallaster

Qualitative Market Research: An International Journal (2007) 10 (4): 341–348.

https://doi.org/10.1108/13522750710819685

Published: 11 September 2007

View article titled, Brand, organisational identity and reputation in SMEs: an overview

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Journal Articles

A resource‐based view of the small firm: Using a qualitative approach to uncover small firm resources

Rodney C. Runyan, Patricia Huddleston, Jane L. Swinney

Qualitative Market Research: An International Journal (2007) 10 (4): 390–402.

https://doi.org/10.1108/13522750710819720

Published: 11 September 2007

View article titled, A resource‐based view of the small firm: Using a qualitative approach to uncover small firm resources

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Journal Articles

A theory of brand‐led SME new venture development

Bill Merrilees

Qualitative Market Research: An International Journal (2007) 10 (4): 403–415.

https://doi.org/10.1108/13522750710819739

Published: 11 September 2007

View article titled, A theory of brand‐led SME new venture development

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Journal Articles

The corporate brand naming process in the net economy

Tobias Kollmann, Christina Suckow

Qualitative Market Research: An International Journal (2007) 10 (4): 349–361.

https://doi.org/10.1108/13522750710819694

Published: 11 September 2007

View article titled, The corporate brand naming process in the net economy

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Journal Articles

Communicating brand personality: are the web sites doing the talking for food SMEs?

Robert Ankomah Opoku, Russell Abratt, Mike Bendixen, Leyland Pitt

Qualitative Market Research: An International Journal (2007) 10 (4): 362–374.

https://doi.org/10.1108/13522750710819702

Published: 11 September 2007

View article titled, Communicating brand personality: are the web sites doing the talking for food SMEs?

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Journal Articles

Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective

Temi Abimbola, Akin Kocak

Qualitative Market Research: An International Journal (2007) 10 (4): 416–430.

https://doi.org/10.1108/13522750710819748

Published: 11 September 2007

View article titled, Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective

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Journal Articles

Organisational marketing in the creative industries

Shaun Powell, Sean Ennis

Qualitative Market Research: An International Journal (2007) 10 (4): 375–389.

https://doi.org/10.1108/13522750710819711

Published: 11 September 2007

View article titled, Organisational marketing in the creative industries

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Journal Articles

Internal brand building in multicultural organisations: a roadmap towards action research

Christine Vallaster

Qualitative Market Research: An International Journal (2004) 7 (2): 100–113.

https://doi.org/10.1108/13522750410530011

Published: 01 June 2004

View article titled, Internal brand building in multicultural organisations: a roadmap towards action research

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Journal Articles

Participatory group observation – a tool to analyze strategic decision making

Christine Vallaster, Oliver Koll

Qualitative Market Research: An International Journal (2002) 5 (1): 40–57.

https://doi.org/10.1108/13522750210414508

Published: 01 March 2002

View article titled, Participatory group observation – a tool to analyze strategic decision making

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Brand, organisational identity and reputation in SMEs: an overview

A resource‐based view of the small firm: Using a qualitative approach to uncover small firm resources

A theory of brand‐led SME new venture development

The corporate brand naming process in the net economy

Communicating brand personality: are the web sites doing the talking for food SMEs?

Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective

Organisational marketing in the creative industries

Internal brand building in multicultural organisations: a roadmap towards action research

Participatory group observation – a tool to analyze strategic decision making

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