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Journal Articles

Methodology or “methodolatry”? An evaluation of focus groups and depth interviews

David Stokes, Richard Bergin

Qualitative Market Research: An International Journal (2006) 9 (1): 26–37.

https://doi.org/10.1108/13522750610640530

Published: 01 January 2006

View article titled, Methodology or “methodolatry”? An evaluation of focus groups and depth interviews

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Journal Articles

Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur

Nicholas C. Wilson, David Stokes

Qualitative Market Research: An International Journal (2004) 7 (3): 218–227.

https://doi.org/10.1108/13522750410540227

Published: 01 September 2004

View article titled, Laments and serenades: relationship marketing and legitimation strategies for the cultural entrepreneur

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Journal Articles

Entrepreneurial marketing: a conceptualisation from qualitative research

Qualitative Market Research: An International Journal (2000) 3 (1): 47–54.

https://doi.org/10.1108/13522750010310497

Published: 01 March 2000

View article titled, Entrepreneurial marketing: a conceptualisation from qualitative research

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