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Journal Articles

The depth of brand engagement funnel: dimensionalizing interaction in social media brand communities

George Rossolatos
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2021) 24 (2): 200–220.
https://doi.org/10.1108/QMR-03-2019-0041
Published: 21 July 2020
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Journal Articles

Consumed by the real: A conceptual framework of abjective consumption and its freaky vicissitudes

George Rossolatos
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2018) 21 (1): 39–62.
https://doi.org/10.1108/QMR-10-2016-0091
Published: 08 January 2018
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