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Journal Articles

How to boost place branding leveraging on community relations: An exploration of the banking sector in Ghana

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Maria Palazzo, Linda Deigh, Pantea Foroudi, Alfonso Siano
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2020) 23 (4): 933–960.
https://doi.org/10.1108/QMR-01-2018-0013
Published: 05 February 2020
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Journal Articles

Corporate social responsibility: engaging the community

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Linda Deigh, Jillian Farquhar, Maria Palazzo, Alfonso Siano
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2016) 19 (2): 225–240.
https://doi.org/10.1108/QMR-02-2016-0010
Published: 11 April 2016
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