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Lynne Freeman
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Journal Articles

My-music my-self

Available to Purchase
Luke Greenacre, Lynne Freeman, Jared Filby, Taryn Ostrovsky
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2015) 18 (1): 145–160.
https://doi.org/10.1108/QMR-02-2014-0017
Published: 12 January 2015
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Journal Articles

Emotions in supermarket brand choice: A multi-method approach

Available to Purchase
Daniela Spanjaard, Louise Young, Lynne Freeman
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2014) 17 (3): 209–224.
https://doi.org/10.1108/QMR-10-2012-0049
Published: 03 June 2014
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Journal Articles

Women's magazines as facilitators of Christmas rituals

Available to Purchase
Lynne Freeman, Susan Bell
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2013) 16 (3): 336–354.
https://doi.org/10.1108/13522751311326134
Published: 07 June 2013
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