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Journal Articles

Challenges in Italian wine routes: managing stakeholder networks

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Ilenia Bregoli, Martin Hingley, Giacomo Del Chiappa, Valeria Sodano
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2016) 19 (2): 204–224.
https://doi.org/10.1108/QMR-02-2016-0008
Published: 11 April 2016
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Journal Articles

How practice determines method and method determines practice

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Adam Lindgreen, Martin Hingley
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3)
https://doi.org/10.1108/qmr.2009.21612caa.001
Published: 12 June 2009
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Journal Articles

Marketing activities of companies in the educational software sector

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Rosalind Jones, Jennifer Rowley
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 337–354.
https://doi.org/10.1108/13522750910963845
Published: 12 June 2009
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Journal Articles

Using triangulation and multiple case studies to advance relationship marketing theory

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Constantino Stavros, Kate Westberg
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 307–320.
https://doi.org/10.1108/13522750910963827
Published: 12 June 2009
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Journal Articles

Exploring the effects of different reward programs on in‐role and extra‐role performance of retail sales associates

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Jo En Yap, Liliana L. Bove, Michael B. Beverland
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 279–294.
https://doi.org/10.1108/13522750910963809
Published: 12 June 2009
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Journal Articles

Bridging the gap between claimed and actual behaviour: The role of observational research

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Sharyn Rundle‐Thiele
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 295–306.
https://doi.org/10.1108/13522750910963818
Published: 12 June 2009
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Journal Articles

Longitudinal attitude surveys in consumer research: A case study from the agrifood sector

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Keith Walley, Paul Custance, Gaynor Orton, Stephen Parsons, Adam Lindgreen, Martin Hingley
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 260–278.
https://doi.org/10.1108/13522750910963791
Published: 12 June 2009
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Journal Articles

Research methods for the empirical study of strategic human resource management

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Tina Harness
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2009) 12 (3): 321–336.
https://doi.org/10.1108/13522750910963836
Published: 12 June 2009
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