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Journal Articles

Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?

Zahy Ramadan, Maya Farah, Norma Al Rahbany

Qualitative Market Research: An International Journal (2023) 26 (5): 473–493.

https://doi.org/10.1108/QMR-12-2021-0148

Published: 19 June 2023

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Journal Articles

Typology of e-commerce shoppers: the case of COVID-19

Zahy Ramadan, Maya Farah, Ibrahim Abosag, Alaa Sleiman

Qualitative Market Research: An International Journal (2023) 26 (4): 345–367.

https://doi.org/10.1108/QMR-12-2021-0154

Published: 20 March 2023

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Journal Articles

WhatsApp communication service: a controversial tool for luxury brands

Mona Mrad, Maya Farah, Nour Mehdi

Qualitative Market Research: An International Journal (2022) 25 (3): 337–360.

https://doi.org/10.1108/QMR-10-2021-0132

Published: 11 April 2022

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