Skip to Main Content
Peter R.J. Trim
Close
Save search
Follow your search
Access your saved searches in your account
Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles

An internationally focused synthesised marketing strategy underpinned by qualitative research

Available to Purchase
Peter R.J. Trim, Yang‐Im Lee
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2006) 9 (3): 203–224.
https://doi.org/10.1108/13522750610671653
Published: 01 July 2006
View article titled, An internationally focused synthesised marketing strategy underpinned by qualitative research
Open the PDF for An internationally focused synthesised marketing strategy underpinned by qualitative research in another window
Add to Citation Manager for An internationally focused synthesised marketing strategy underpinned by qualitative research
Journal Articles

Enhancing customer service and organizational learning through qualitative research

Available to Purchase
Peter R.J. Trim, Yang‐Im Lee
Journal: Qualitative Market Research: An International Journal
Qualitative Market Research: An International Journal (2004) 7 (4): 284–292.
https://doi.org/10.1108/13522750410557094
Published: 01 December 2004
View article titled, Enhancing customer service and organizational learning through qualitative research
Open the PDF for Enhancing customer service and organizational learning through qualitative research in another window
Add to Citation Manager for Enhancing customer service and organizational learning through qualitative research
This Feature Is Available To Subscribers Only

or Create an Account

Close Modal
Close Modal